Casa Sheila – part 2: creative rebrand
Branding | UX & UI
Brief
Create a cohesive brand without limitations of existing branding for marketing campaigns and a website redesign
Role & Skills
Team
Project Breakdown
Problem
The current organization's logo is overwhelming and struggles to create a "welcoming" feel with consisitent branding.
Goal
Redesign a new logo and brand that is 'fun', cohesive, and action-oriented.
Complete rebrand
Building upon the first part of the client rebrand project that utilizes the given logo to create a rebrand, we wanted to start from scratch and explore a complete rebrand. This included the logo and a brand-new color palette that will be used to create a brand identity for a marketing campaign.
Interactive throughout
Brand Identity
Poster Advertisements
Street poster advertisement to be displayed in San José, del Cabo to bring awareness to the organization's identity and actionable steps
Social Media
Rebuilding the social media pages to be more consistent with the new brand. Helping users understand the cause by answering any commonly asked questions and displaying pets available for adoption.
Clothing
Shirts create a sense of community for those involved in the cause. They can be worn by volunteers at clinics to help the community identify the helpers.
Brochures
A resources for the community and those interested to learn more about the organization, the cause, and how they can help.
Conclusion
Consistency in creative branding
After doing the design research in Part 1: Client Rebrand, being able to creatively design a brand, removing the expectations and limitations that came with using the current client logo, Part 2 of the project was a lot of fun to complete. Connecting the actionable step, users could engage in at the organization with colors allowed us to better organize the home page and the overall branding. It made the Call to Action buttons clear and hopefully helps bring site engagement.
Reflection
Completing the second rebrand for this organization without the client's input and limitations makes me realize the potential that each organization has to improve its branding and marketing. With a stronger brand identity that aligns with their goals, results that they seek, and emotions they hope to stir, will come much faster and consistently.